When it comes to customers’ engagement, Instagram stands the tallest of any social platforms. It leads to more clients and of course, more money for your salon. You know by now the benefits of using this platform but are you reaping maximum results out of Instagram. Here are some pointers for salon owners to re-evaluate Your Hair Salon Instagram Profile.
For Business Use
Business functionality of an Instagram account allows salon owners to convert to a business profile which allows them to:
- Get connected with prospect customers through call, email and direction “button”
- Categorize business based on industry helping users to find your business
- Peep through insights which provide reach, impressions and engagements on different posts
What to Post
It’s all about what perception you want to create in your customers’ mind so as a salon owner your Instagram should reflect how you want customers to see your business. Here are a couple of rules to follow:
- Variety Of Services
Instagram is a visual medium to portray a business profile so make sure to appear aesthetically pleasing. The content of your post should be based on variety of services you provide. It should be based on fun and should subtly sell your business.
Always remember that the key to success is consistency. You have to be consistent in connecting with your audience just like any other social platform. Make it a habit to post at least five times in a week. Whatever you post should have a relevant hashtag and a winning caption.
- Develop A Brand
Focus on a long term relation with your customers and emphasize on features that make your services unique.
Visually Engaging Posts
Hair Salon Instagram profile serves as your salon’s portfolio so you would always want to create best impression by posting only the best work.
A colorist may be more interested in showing you the details of balayage, but clients want to see the bigger picture. So, take a couple of shots both ways.
Then, post the easier-to-see images—they are more engaging and will attract clients to book with you. (Stylists can keep detailed shots for personal Instagram.)
Lighting & Background
You need to show off the talent at your salon by great photography. Everything that needs to be posted on Instagram should be well-lit and in-focus.
A clean look with uncluttered backgrounds attracts customers’ attention to the subject and it also gives a professional look.
Become An Expert
In order to conquer Hair salon Instagram profile in a perfect way start using proper hashtags, mentions and develop compelling stories. Apart from that here is a guide from GKhair “Top 10 Tips and Tricks to Successfully Use Social Media for Your Salon” to help you learn optimize your social media engagement with your customers. This way you can also increase loyal followings and improve customer retention.