Operating in 75+ countries, we are humbled to receive a tremendous amount of love from all over the world. The international haircare industry is rapidly growing in competition. We are constantly working with the vision of providing the best services, best products, and best results to everyone out there! On this mission, our partners give us a tremendous amount of support. This year, along with our Jordanian partners, we introduced Juvexin Cream Colors in Jordan during an exclusive VIP event – The Hair Show.
The Hair Show
The CEO of Beauty Code, Mr. Ashraf Najjar hosted the event at the Opera House in Amman. There were over 300 attendees at the event including hair professionals, representatives of top-notch beauty salons, and influencers. Mr. Van Tibolli, the CEO of GKhair also attended the event.
The audience was jubilated to witness the launch of GKhair Color Line in the country. Prominent GKhair Educators, Kriss Helou and Federico Longo performed live hair transformations during the event to showcase their work in a stunning exhibition of hair color, cut, and styling techniques during a 30-minute live hair show. Moreover, they also conducted a Master Class on color and styling techniques the next day.
Moved by the whole experience, Mr. Van Tibolli remarked, “the event planning and execution was superior than any event coordination I have ever seen. The experience was exciting and the team was exceptional.” Mr. Ashraf Najjar said that elite hairdressers and beauty centers in Jordan have loved GKhair since its launch in the country. Mrs. Rasha Anabtawi emphasized the role of partnering salons for the growth in popularity of the brand in Jordan.
GKhair started operations in Jordan back in 2014 and we have received amazing feedback and love from the consumers since then. With the emerging trends in haircare and hairstyling, the demands of hair professionals and end users are evolving. Therefore, this year, we launched Juvexin Cream Colors in Jordan, paving a new path for future developments in the country’s booming market.
Watch the highlights of The Hair Show here!