With the introduction of keratin smoothing treatments, many people with unruly, frizzy and damaged hair found a solution to having manageable, smooth and straight hair. However, to suit the ever-evolving trends and customer demands, GKhair recently upgraded the formula of The Best making it 25% stronger. The Best is a formaldehyde-free keratin treatment that strengthens and repairs hair strands without harming it. Bonus point: you can customize the application of The Best Smoothing Treatment for frizz-cancellation, smoothing and straightening, or even super-straight results. Out of different ways for the application of this treatment, Italian Style Application of The Best gives super-straight hair as a result.
Italian Style Application of The Best
Italian style application of The Best is a little different than the standard application procedure. It is administered when your client wants super-straight hair that would last for three to five months. It is important to follow each step carefully in order to get the desired results for a prolonged period of time.
Wash with pH+ Shampoo
Wash your client’s hair twice with GKhair pH+ Shampoo thoroughly and towel dry. This shampoo clarifies the hair completely, removing any residue from the products already used. Additionally, it teases the cuticle layer on your hair strands, opening it a little to prepare the hair for receiving the treatment. pH+ Shampoo is not meant to be used every day for this very property.
Apply The Best
Starting at the nape of the neck, start applying The Best on small sections of the hair. Rub the product in the strands, keeping it ¼ inch away from the scalp. Use a fine-toothed comb to make sure you’re distributing the product evenly throughout the hair without over saturating it.
Blow Dry and Flat Iron the Hair
Blow-dry the hair 100% with a hairdryer while applying tension on the strands. Then, working in small sections, flat iron the hair to seal the cuticle. This step is different from the standard application style of The Best in which you leave the product in the hair for a processing time of 15 – 60 minutes and then rinsed off. In the Italian style of application, the product is blow-dried and sealed in the hair.
Wash with Moisturizing Shampoo
Style as Desired
Blow-dry the hair 100% and flat iron it. Apply GKhair Serum to add a glossy finish.