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From Russia With Love – GKhair

Struggle is synonymous to success as the amount of struggle today will define the height of success tomorrow. Just because success is not turning up, does not mean you stop knocking at the door.

OOO Global – One of GKhair’s loyal partner of Russia – had been deep in the torrents of dismay from last three years due to deteriorating global economic deficit, however, neither GKhair nor OOO Global thought of giving up on one another even when the devaluation of the currency dramatically affected the cost of the products; they stood firm with one another – a perfect demonstration of why GKhair calls them partners and not distributors.

The struggle paid off and in 2018, OOO Global doubled the revenue from 2017 and the days finally turned around. Celebrations were in order and so they took place in form of an event titled as “Secrets of Blonde” in which a new technique was developed for blonde hair with the help of which blonde hair would not require retouching for up to 6 months.


The magnificent event was attended by masses – 340 to be exact – out of which 320 were professionals of the industry and 20 were from OOO Global’s and GKhair’s team and partners from Rostov-on-Don also marked their presence.


In the spot-light were Valentina Miller accompanied by Armen Grigoryan leading the event. OOO Global also had its technicians Iftodi Natalia and Ruslan Gushchin at the stage. There was a live demonstrations using GKhair colors and developers – both GKhair Crème and Oil Colors were used.


Halfway through, European hors d’oeuvres were served and champagne bottles were popped during the lunch break. Armen Grigoryan did not seem to want to rest as he demonstrated a cascade style haircut and also volumized one of the attendee’s hair. Van Tibolli 
(Founder and CEO of GKhair) was seen huddled with the crowd taking photos.


More than 320 questions were gathered during the break time: four of which were answered by Van Tibolli and Meghan (International Business Development Manager for GKhair) and rest were catered to by Valentina Miller over a live video the next day.


Towards the end of the event, everyone was sent home with GKhair goodie bags and gift hampers. Attendees took photos with Armen and Valentina to capture this remarkable event forever.

With this event, GKhair marked its presence and solidified its partnership further with OOO Global. Needless to say, it would leave quite a resounding impact in the region.

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