Love is a profound emotion, beyond boundaries and limits. Each and every person affiliated to the hair industry experiences a similar kind of love – the love for hair. This year, GKhair joined other brands and professionals from around the world in Washington D.C. to celebrate this love with behindthechair.com at The BTC Show 2019. The event gave a chance to the global hair community to share their experiences and knowledge with each other along with memorable recreational activities.
The BTC Show 2019
The talented GKhair Artists, Juanel Pacheco, Marielys Ausua and Yansy Vega represented the brand at the event and carried out gorgeous transformations bordering on Color, Styling, and Taming. The GKhair Product Line was used throughout the event for all these transformations. The artists explained the newest hair color technique – GKhair Bamboo Color by Federico Longo – in detail. The GKhair stage received great love from visitors from various parts of the world.
The New GKhair Flat Irons were used for the fun transformations carried out at the event. The audience displayed immense interest in the extensive GKhair product line based on Juvexin – a keratin anti-aging protein blend. However, Juvexin Cream Colors claimed primary focus as the greatly talented GKhair artists used them to create fabulous and fun looks.
Besides, being a brand that holds hair health in prime importance, The BTC Show was a very promising platform. It was a chance to connect with the community where everyone believes in encouraging each other. The highly eventful two days were punctuated with recreational activities including a pool party and a 1969 themed cocktail party. These activities were a great chance for all attendees from different backgrounds to intermingle and build their network.