The business culture in Hair-Styling industry plays a pivotal role in creating an influential atmosphere whether or not you retain your staff or your prized clients. The mood of your business can be depicted from the feel of your salon, whether relaxed and casual or serious environment.
While running a successful business where you try to give your best in every aspect from sourcing and development of your staff to meeting retail targets and retaining your customers. You know your business and keep in mind important tasks but you somehow overlook and don’t pay attention to what you can’t see –the importance of business culture of your salon.
If you feel your salon is lacking a culture, perhaps more focus is required on this part of your business and you would want to find new ways for altering your salon culture. Here are some important attributes that make a huge difference in shaping the mood of your salon.
Where To Start
The first thing to ask yourself being a salon owner is what are the core values and what are the foundation stones you want to build your business on. Make sure all of your employees know the standards and values that you set for running your business. This will remove any confusion from the beginning over the kind of business that your salon is.
It is important to keep all channels of communications open and allow your employees to voice their thoughts in a positive and respectful environment. If there is an effective flow of communication, any issues brought on the saloon floor in front of clients can be easily handled without having them impact the general work environment.
We are in constant phase of learning no matter its you or your employees and things not always run smoothly. What needs to be done is to learn through the process of doing and mark important lessons learnt.
Being a salon owner, you have to ensure that your staff is continually developed professionally and you are pushing your salon forward with cutting edge innovative business solutions in the industry. This will not only give your business a boost but also help in developing important business culture.
The interior of your salon makes a huge difference in shaping the feel of your business and how your staff/clients will view it. The mood of your salon is greatly influenced by interior décor. It depicts who you are targeting as an audience, is it a creative inner-city establishment aimed at a young target market? Or a smaller village salon serving an older demographic?
Streamline Business Values
Once the brand philosophy is developed, it is extremely important to communicate it through every channel. May it be your advertising or its your online communication, whatever you do it should speak up for the voice you have established. Your staff must live the brand and its values.
You should communicate your salon culture in everything you do, how you behave and how your employees act, consistently, every day.
Lead By Example
It all starts with you. As an owner you should lead by example by setting the standards/benchmarks and your staff will naturally follow. You should model the behavior you want to see in your employees.
It’s your salon culture that defines how you want to attract and retain your prospect clients, and that is what motivates your staff to come to work every morning with enthusiasm.