Beautyworld Middle East is an event of great prestige being the largest international trade fair for beauty industry in the entire region. It is an event where numerous brands related to hair, skin, nails and all other fields of the beauty industry gather under one roof and display their work. This year, the twenty-fourth Beautyworld trade fair was held at Dubai International Convention and Exhibition Center. In accordance with Mr Van Tibolli’s principle of being present at the most important events, GKhair made a prominent appearance at the grand event, showcasing the sophisticated product line, new tools and treatments, and stunning hair transformations by our international artists.
Beautyworld Middle East 2019
The event was spanned over three days that hosted a consistently packed audience at the GKhair booth to see the artists at work. This year, apart from some noted local hair professionals, two international GKhair artists, Tricia Ostrom and Wojciech Jewula also presented the brand at the event and displayed articulate styling techniques.
A number of influencers and celebrity figures appeared at the GKhair stand. الفنانة شموخ also visited and got her hair done at the booth. On day two, GKhair claimed the stage in two slots. In the morning slot, Tricia Ostrom displayed meticulous color and styling techniques using Juvexin Cream Colors. During the evening slot, the focus was shifted to hair treatments. Wojciech Jewula carried out the transformations on stage while Mr Van Tibolli gave a speech about the vision of GKhair.
Furthermore, GKhair’s newest launches in hair technology; three new flat irons were promoted and also demonstrated during the event. These flat irons combine latest technology and modern design in order to deliver optimal hair styling experience to customers. During the event, the CEO of Cosmetica and GKhair’s Dubai Partner – Ali Ibrahim Hashim – and the CEO of GKhair, Mr Van Tibolli remained very active during the meet and greet sessions held each day at Beauty World Middle East 2019. Various influencers and celebrities expressed great wonder at visiting the booth and meeting with the GKhair team.